An internal hub and client portal
A Next.js and Supabase/PostgreSQL platform, with internal operations and a separate client delivery experience deployed on Vercel.
SignalPoint HubOne connected system for an outbound agency.
SignalPoint Hub brought internal operations, client delivery and prospect follow-up into a connected platform. Waleed Abbas’s full-stack project combined agent orchestration, nurture, voice workflows and business integrations.
- Delivery role
- Waleed Abbas · Full-stack AI and automation delivery
- Project context
- B2B outbound GTM agency
- Focus
- Connected operations, nurture, voice and CRM workflows
Coordinate the activity around every conversation.
The delivery scope covered the agency’s internal hub and client portal, along with the systems behind prospect nurture, booking and voice calls. Client-specific configuration needed to sit alongside shared operational workflows.
What the delivered system supports
The project connects prospect activity with agency operations and client delivery. Booking events, call outcomes and shared records can drive the next workflow step, while the team manages client-specific configuration from the platform.
Connected by design- Client and funnel context
Templates, offers, booking paths and CRM records
- Coordinated activity
Agent routing, email/SMS nurture and voice workflows
- An informed next step
Call outcomes update the workflow and team context
What was delivered.
A 16-agent roster
A COO orchestrator, skill routing and a Supabase-backed Skills Hub for the agency’s agent workflows.
Pre-call nurture
Per-client and per-funnel template sets, Calendly and manual booking paths, plus Gmail and Twilio dispatchers for email and SMS.
Voice and integration workflows
A Retell and ElevenLabs voice layer for outbound calls, booking confirmations and cancellation recovery, connected to the wider agency stack.
From requirement to implemented capability.
Selected engineering scope, with the boundaries that matter when evaluating a similar project.
| Requirement | Implemented capability | Boundary |
|---|---|---|
| Coordinate booking and follow-up | Calendly/manual booking paths and per-client, per-funnel email/SMS nurture. | This is documented engineering scope; conversion uplift is not claimed. |
| React when a prospect connects by phone | Call outcomes update the workflow and cancel queued nurture on a phone connection. | The documented voice layer is outbound and booking-related, not an inbound receptionist deployment. |
| Operate shared workflows for different clients | Internal hub, client portal, 16-agent roster, COO orchestration and skill routing. | Client-specific configuration and access remain part of the implementation scope. |
Explore the work.
This case study describes Waleed Abbas’s engineering project for SignalPoint, as documented in his project portfolio. The voice work described here is outbound calling and booking-related automation.
- View the project portfolio Google Drive · opens in a new tab
- Read the project overview Google Drive · opens in a new tab
Bring one real workflow.
We’ll map the useful starting point, the tools involved and the checks it needs.